The company DJI was founded in 2006 in the Chinese metropole Shenzhen and has since evolved into the leading brand in the global drone market. :contentReference[oaicite:9]{index=9}

Key Success Factors

• Vertical integration: DJI combines drone hardware, proprietary flight-control software, gimbals and accessories into a cohesive ecosystem. 
• Location advantage – Shenzhen: Shenzhen offers a high-density of suppliers and manufacturing, modern infrastructure, and strong local innovation momentum – all of which support fast product cycles.
• Market dominance: DJI holds a share of over 70 % in the consumer drone segment globally.

How the Shenzhen Ecosystem Works

The region around Shenzhen has become a global hub for electronics, robotics and drone technology. It hosts numerous suppliers, start-ups, testing infrastructure and governmental support programmes – all creating an innovation and production field in which drone manufacturers like DJI can operate particularly efficiently.

Interactions between DJI and the Location

• DJI exploits the local manufacturing depth (e.g., rapid prototyping loops, cost-efficient components) and simultaneously benefits from government and infrastructure support in Shenzhen.
• As an innovation driver, DJI contributes to Shenzhen’s attractiveness as a drone and low-altitude ecosystem – through test sites, collaborations and local industrial clusters.

Relevance for the Global Drone Industry

DJI’s model demonstrates how critical location, manufacturing and supply-chain advantages as well as ecosystem effects are. For manufacturers in Europe or Germany, this means: Their own value chains, supplier density and networked environments are increasingly becoming competitive factors.

Conclusion: The DJI success model isn’t just a product phenomenon, but the result of a systematic interplay of technology, manufacturing, location and ecosystem advantage. To compete in the global drone market, one must master not only the product – but also the environment in which it is developed and produced.